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Ergebnisse:
Moorman, Marjolein: Willemsen, Lotte M.: Neijens, Peter C.: Smit, Edith G.: Program-involvement effects on commercial attention and recall of successive and embedded advertising. [2012]
An, Soontae: Stern, Susannah: Mitigating the effects of advergames on children. Do advertising breaks work? [2011]
Brocato, E. Deanne: Gentile, Douglas A.: Laczniak, Russell N.: Maier, Julia A.: Ji-Song, Mindy: Television commercial violence. Potential effects on children. [2010]
Russell, Cristel Antonia: Russell, Dale W.: Grube, Joel W.: Nature and impact of alcohol messages in a youth-oriented television series. [2009]
Chowdhury, Rafi M. M. I.: Finn, Adam: Olsen, G. Douglas: Investigating the simultaneous presentation of advertising and television programming. [2007]
Potter, Robert F.: LaTour, Michael S.: Braun-LaTour, Kathryn A.: Reichert, Tom: The impact of program context on motivational system activation and subsequent effects on processing a fear appeal. [2006]
Maher, Jill K.: Hu, Michael Y.: Kolbe, Richard H.: Children's recall of television ad elements. An examination of audiovisual effects. [2006]
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